What is Top Youtubers?
The Top Youtubers tool is a large database of Youtube Users/Channels with large following list from a wide variety of categories and topics. Just like the Twitter Influence Marketing, rather than marketing directly to a large group of consumers, you instead inspire / hire / pay Youtubers to get out the word for you to their audience.
YouTube has become a particularly popular social media channel for influencer marketing, given its diverse creator base and dynamic content.
In 2015, the time audiences spent watching YouTube videos increased by 74% and, according to a study conducted by Google (YouTube’s parent company), mobile YouTube videos now reach more 18- to 49-year-olds that any broadcast or TV cable network. To capture the attention of consumers who increasingly rely on YouTube for everything from entertainment to information regarding purchasing decisions, brands have begun collaborating with the platform’s top social media stars, called “YouTubers,” to develop integrated YouTube marketing campaigns. Like Twitter influencer marketing campaigns, YouTube marketing campaigns help brands accomplish their marketing goals (increase exposure to large audiences, expand brand awareness, drive sales, solidify brand identity) oftentimes more effectively than traditional advertising strategies.
Key Benefits
- Influence marketing can be a standalone effort, or an effective way to amplify other marketing efforts.
- By marketing to a small team of individuals (influencers), a brean has the power to reach large group of individuals (“Influencees”).
- Brands that gain credibility with influencers also do with their end customers as well.
Searching for Youtubers
Our Top Youtubers directory has a few build in filters to help narrow the results:
- Category = Filters results by category.
- Keyword = Narrow down results to certain topic or niche.
- Audience Size = Filters results by the amount of subscribers the Youtubers have.
Building Influencer Relationships
An effective influence marketing strategy relies on relationships with influencers, it may be time consuming but very well worth it.
Here a few steps to building relationships with influencers:
- Get to know the influencer well: read what they write and what’s been written about them, watch videos of them, understand their background and experience.
- Understand their attitude towards brands, products and services – within and outside of your industry or market.
- Engage with influencers over time: read their blog or follow them on Twitter or any other available social networking site, comment on, retweet or share their work.
- Send an introductory communication: say hello, just to introduce yourself (no pitching!)
- Never mass-pitch influencers. Every communication must be individualized and focused; you’ll lose credibility with them if you treat them like a group.
- Always be respectful, professional, and humble. Never assume they will want to work with you – over time, help them believe it will be great to work with you.
Tips
- Use the icon to save possible candidates to your Favorites for later access.
- Begin to nurture a relationship before you ask them for anything.